Everyone has the potential to break free from the ordinary and emerge a sexier, more con dent version of themselves.
With transformation at the core of our name, being a butter y means being the best version of you – inside and out.
Showcasing women looking and feeling their best, we’ll compel our audience to achieve their own potential through a uniquely ownable call to action – “Tomorrow, will you be a butterfly?”
They will be confident, empowering and and celebrate their individuality. They will be Brazilian Butterflies.
The campaign, which parodies the movie "Field of Dreams", is supported by a series of social activations, all aimed at connecting with the pride Honda owners have for their gardens.
Our audience loves sport and they love their gardens. They consider themselves the 'groundkeepers' of their own domain just like our hero in this campaign.
Aussie men who buy Honda garden equipment want to create their own field of dreams. But the question is, if they build it, who will come?
Auswalk is known for providing unique access to Australia's natural beauty because of its ability to create bespoke walking holidays, its people/local partner network and its commitment to being a breath of fresh air.
Christmas Fish List
When it comes to Christmas, everyone has a wish list. And since the holidays are the perfect time to get out on the boat and go fishing, we’re calling on boaters and anglers everywhere to tell us what’s on their ‘Fish List’ – what they’ve been waiting all year to catch.
Harnessing the power of emotion
We ask the question, “What is love?”
Is it gifts or gestures – or is it treasuring the life of someone by doing everything possible to protect, promote and preserve that life?
If you love someone, you’ll know how to save their life.
Holding hands has always been the first and most easily accepted way to show you love and care for someone. But what if we’ve been doing it wrong this entire time?
...and there is a more powerful way to hold the hand of someone you love.
A powerful way to show your love
In this idea, we challenge the act, art and notion of holding hands with someone you love.
We show the CPR hand positioning as the ultimate way to show you truly care (and are cared for).
Australians are some of the most generous and honest hosts on earth. That’s how the term ‘shout’, meaning to buy or give something to someone, came about.
At Aussie Farmers, we feel that these traits of generosity and honesty are also built into our DNA.
Heroing Christmas as the grand stage of cooking. Our communications hold the tone of being a helpful hand at Christmas. No matter the meal, degree of difficulty or stage of completion, we’re there to make cooking easy. In every case, we can o er the perfect options or solutions you’re after.
As Victoria Teachers Mutual Bank, Bank First is known for a better banking experience because they exist for the people who care.
Internal launch video
Using the metaphor of small things coming together to create something signi cant, we animate a storyline that illustrates the transformation of Bank First’s new identity.
Believing in the people who care
We are a bank that exists for the financial betterment of teachers, nurses, and allied health workers. You are the reason we exist. And we have no other. We don’t have shareholders. We’re here to support you with better products and services that can make a real difference. All the money we make goes back into providing a better financial future to our members and our members are you. That’s a fact.
What I make, goes well beyond money.
We value what you really make.
The Multi-Bet holds a special space in the esteem of punters. It usually takes place over multiple legs and multiple sports over the course of the weekend. So a punter’s Friday ritual involves putting a lot of thought into how his Multi is going to play out. You might say there’s an art to it.
This insight led us to this Art Gallery concept, which contrasted the average sport-lover’s disdain for modern art, with his love of “the art of the multi”.
1.6 million social views and climbing
Working closely with the Sportsbet marketing team, we created an insightful New Real for their new Multi-Builder product: “Blokes love it when everything they need is in the one place”.
The result was the much loved “Man Market” creative concept that rolled out across multiple channels. So intuitive was the concept that it garnered spectacular engagement, with around 1.6 million social views.
The power of the “Everything in one place” New Real is further demonstrated in the radio spot. While it’s executionally different to the TV, you’ll see that the insight is the same, and the end result equally engaging.
For decades, there’s only been one way across Melbourne’s West into the East. This project must address the over-reliance on a single connecting piece of infrastructure – the West Gate Bridge. Because when the freeway stops, we all stop.
All of Melbourne is connected through its infrastructure; which means a positive effect on its roadways translates into benefits for everyone – including commuters, transporters and cyclists.
Wherever we see a positive effect on Melbourne’s connectivity by the WGTP, a ‘+’ icon highlights the associated benefit.
As Huon explores even more open and exposed waters (such as out to Storm Bay) the company moves into new territory – allowing us to break the common portrayal of salmon farming as a sedate, calm seas, controlled-environment.
When it comes to salmon, people want cold, clean, wave-busting, energetic and action-packed. They want a healthy fish from frigid, nutrient-rich waters.
So in this idea, we're going to explore huon as a place where farming meets with the forces of nature.
At the southern tip of Tasmania, where the crystal-clear streams of World heritage listed forests meet the frigid currents of the Antarctic, you’ll find the finest salmon on the planet and the people brave and committed enough to raise them.
We’re going to tell their story.
From Tasmania’s wildest waters: Huon
(Think: unpredictable weather, rocks & waves, a committed family and community, remote coastal locations, weathered locals, active & thriving salmon, eating fish fresh and on the spot, braving storms to arrive home safe, warm fires, delicious meals and satisfied appetites...)
Island Care is known for investing in the wellbeing of the elderly because we believe that dignity and respect are basic human rights.
We see our residents as far more than aged people. Full of life, full of experience and full of friendship, they are unique individuals and we care for them deeply.
So our care goes beyond age..
...and beyond responsibility.
Because we appreciate who our residents really are, our care is genuine and complete.
It galvanizes us to form one belief, it holds us to a standard, and more importantly it makes the ultimate customer promise – you can entrust in us your most precious loved ones with the confidence and peace of mind in knowing we are going to respect them.
Pancreatic cancer is one of the biggest cancer killers in Australia.
But nobody talks about it. Government funding for research and support is tiny. Public donations have been below par too. There’s been no field of women, no ice bucket challenges, no “mo bros”.
We were determined to help. Working mainly pro-bono for Pancare Foundation, we harnessed these negatives by positioning pancreatic cancer as ‘The Unfashionable Cancer’. Our communications grabbed the imagination of Australians in a very different way.
We recruited Hollywood style icon Nelson Aspen and Bachelorette Georgia Love as Pancare ambassadors, creating a flood of activity around World Pancreatic Cancer Day and dramatically increasing the profile of Pancare Foundation.
We also helped develop a new online presence and, with a spirited pro-bono PR contribution from our partners at PRX, Pancare is on track for a record year. Most importantly, it is set to make an even bigger difference for people affected by this lethal disease.
Nothing matches the satisfaction of a nice clean home. That’s the Sabco message. In a low-engagement category, our challenge was to deliver it in a way that people will pay attention. The Keeping it Clean campaign was born. Wherever we see “dirty”, we’re there to clean it up.
So for this radio campaign, it’s dirty talk that we’re cleaning up.
For our online engagement, we cleaned up another notoriously filthy area – the rap song. In this short online video, some words sound may dirty, but they’re not.
FUEL TO GET THROUGH YOUR ENTIRE DAY
With the goodness of fresh milk and protein, a Farmers Union Iced Coffee provides the sustenance you need in the morning to ensure you get the right start to your day. Work or play, FUIC gives you the ongoing fuel to tackle anything that might come your way.
You put a lot into each day, no matter which part of the week. And to get out the most of it you’ve got to start it off right. One of the best ways to fuel your morning is with the goodness of fresh milk and protein found in every carton of Farmer’s Union Iced Coffee.
EPA Victoria exists as an authority to ensure the protection of the environment from the adverse impacts of wastes and pollution. It also monitors compliance with the Environment Protection Act.
We’re putting those involved in illegal dumping under the spotlight, calling them out and denouncing their behaviour.
Miller Lite is a pale lager beer by Miller Brewing Company. Its return to the original can meant rebranding with an authentic look and feel. Through its National Football League alliances and partnership with SXSW, we wanted to remind America that Miller Lite is the original light pilsner.