Auswalk is known for providing unique access to Australia's natural beauty because of its ability to create bespoke walking holidays, its people/local partner network and its commitment to being a breath of fresh air.
The campaign, which parodies the movie "Field of Dreams", is supported by a series of social activations, all aimed at connecting with the pride Honda owners have for their gardens.
Our audience loves sport and they love their gardens. They consider themselves the 'groundkeepers' of their own domain just like our hero in this campaign.
Aussie men who buy Honda garden equipment want to create their own field of dreams. But the question is, if they build it, who will come?
Night of the F-150
This Halloween, we leveraged the aesthetics and principals of iconic movie art and applied it to present the truck and its best-in-class features. The vintage/retro style appealing to Ford’s demographic of both older truck buyers and 80s kids who embrace nostalgia in everything from fashion to music and film. We’re also playing up the growing appreciation of analogue but expressing it through digital.
This was a great opportunity for me to also get back to my roots creatively and sketch the design for what would become the finished animation.
Black Friday Feels
Excited and surprised reactions of people as they celebrate 11 days of Black Friday pricing at Ford.
Nothing matches the satisfaction of a nice clean home. That’s the Sabco message. In a low-engagement category, our challenge was to deliver it in a way that people will pay attention. The Keeping it Clean campaign was born. Wherever we see “dirty”, we’re there to clean it up.
So for this radio campaign, it’s dirty talk that we’re cleaning up.
For our online engagement, we cleaned up another notoriously filthy area – the rap song. In this short online video, some words sound may dirty, but they’re not.
Pancreatic cancer is one of the biggest cancer killers in Australia.
But nobody talks about it. Government funding for research and support is tiny. Public donations have been below par too. There’s been no field of women, no ice bucket challenges, no “mo bros”.
We were determined to help. Working mainly pro-bono for Pancare Foundation, we harnessed these negatives by positioning pancreatic cancer as ‘The Unfashionable Cancer’. Our communications grabbed the imagination of Australians in a very different way.
We recruited Hollywood style icon Nelson Aspen and Bachelorette Georgia Love as Pancare ambassadors, creating a flood of activity around World Pancreatic Cancer Day and dramatically increasing the profile of Pancare Foundation.
We also helped develop a new online presence and, with a spirited pro-bono PR contribution from our partners at PRX, Pancare is on track for a record year. Most importantly, it is set to make an even bigger difference for people affected by this lethal disease.
The Multi-Bet holds a special space in the esteem of punters. It usually takes place over multiple legs and multiple sports over the course of the weekend. So a punter’s Friday ritual involves putting a lot of thought into how his Multi is going to play out. You might say there’s an art to it.
This insight led us to this Art Gallery concept, which contrasted the average sport-lover’s disdain for modern art, with his love of “the art of the multi”.
1.6 million social views and climbing
Working closely with the Sportsbet marketing team, we created an insightful New Real for their new Multi-Builder product: “Blokes love it when everything they need is in the one place”.
The result was the much loved “Man Market” creative concept that rolled out across multiple channels. So intuitive was the concept that it garnered spectacular engagement, with around 1.6 million social views.
The power of the “Everything in one place” New Real is further demonstrated in the radio spot. While it’s executionally different to the TV, you’ll see that the insight is the same, and the end result equally engaging.
OUR CREATIVE APPROACH
Paintback is a wonderful opportunity for Australians to put their paint waste to good use and power a better future for their community.
To ensure people’s participation, we’re going to change their perception of paint waste from a product at the end of its life, to a resource with a renewed usefulness, then applaud their efforts.
Admired painters turn paint waste into into good. Now you can be one of Australia’s most admired painters too.
To bring to life just how simple and easy it is for every Australian to realise the potential in their paint waste, we are going to build a narrative around the Paintback disposal bin and the “admired painters” who use it. We’ll celebrate both audiences as supportive and responsible for Paintback’s success, being represented in the campaign content whenever appropriate.
As Victoria Teachers Mutual Bank, Bank First is known for a better banking experience because they exist for the people who care.
Internal launch video
Using the metaphor of small things coming together to create something signi cant, we animate a storyline that illustrates the transformation of Bank First’s new identity.
Believing in the people who care
We are a bank that exists for the financial betterment of teachers, nurses, and allied health workers. You are the reason we exist. And we have no other. We don’t have shareholders. We’re here to support you with better products and services that can make a real difference. All the money we make goes back into providing a better financial future to our members and our members are you. That’s a fact.
What I make, goes well beyond money.
We value what you really make.
Christmas Fish List
When it comes to Christmas, everyone has a wish list. And since the holidays are the perfect time to get out on the boat and go fishing, we’re calling on boaters and anglers everywhere to tell us what’s on their ‘Fish List’ – what they’ve been waiting all year to catch.
For decades, there’s only been one way across Melbourne’s West into the East. This project must address the over-reliance on a single connecting piece of infrastructure – the West Gate Bridge. Because when the freeway stops, we all stop.
All of Melbourne is connected through its infrastructure; which means a positive effect on its roadways translates into benefits for everyone – including commuters, transporters and cyclists.
Wherever we see a positive effect on Melbourne’s connectivity by the WGTP, a ‘+’ icon highlights the associated benefit.
Note on last image: They say imitation is the greatest form of flattery. Well, I was flattered to see Transurban borrowed our idea anyhow.
Harnessing the power of emotion
We ask the question, “What is love?”
Is it gifts or gestures – or is it treasuring the life of someone by doing everything possible to protect, promote and preserve that life?
If you love someone, you’ll know how to save their life.
Holding hands has always been the first and most easily accepted way to show you love and care for someone. But what if we’ve been doing it wrong this entire time?
...and there is a more powerful way to hold the hand of someone you love.
A powerful way to show your love
In this idea, we challenge the act, art and notion of holding hands with someone you love.
We show the CPR hand positioning as the ultimate way to show you truly care (and are cared for).
FUEL TO GET THROUGH YOUR ENTIRE DAY
With the goodness of fresh milk and protein, a Farmers Union Iced Coffee provides the sustenance you need in the morning to ensure you get the right start to your day. Work or play, FUIC gives you the ongoing fuel to tackle anything that might come your way.
You put a lot into each day, no matter which part of the week. And to get out the most of it you’ve got to start it off right. One of the best ways to fuel your morning is with the goodness of fresh milk and protein found in every carton of Farmer’s Union Iced Coffee.
EPA Victoria exists as an authority to ensure the protection of the environment from the adverse impacts of wastes and pollution. It also monitors compliance with the Environment Protection Act.
We’re putting those involved in illegal dumping under the spotlight, calling them out and denouncing their behaviour.