Night of the F-150
This Halloween, we leveraged the aesthetics and principals of iconic movie art and applied it to present the truck and its best-in-class features. The vintage/retro style appealing to Ford’s demographic of both older truck buyers and 80s kids who embrace nostalgia in everything from fashion to music and film. We’re also playing up the growing appreciation of analogue but expressing it through digital.
This was a great opportunity for me to also get back to my roots creatively and sketch the design for what would become the finished animation.
Black Friday Feels
Excited and surprised reactions of people as they celebrate 11 days of Black Friday pricing at Ford.