The campaign, which parodies the movie "Field of Dreams", is supported by a series of social activations, all aimed at connecting with the pride Honda owners have for their gardens.
Our audience loves sport and they love their gardens. They consider themselves the 'groundkeepers' of their own domain just like our hero in this campaign.
Aussie men who buy Honda garden equipment want to create their own field of dreams. But the question is, if they build it, who will come?