Harnessing the power of emotion
We ask the question, “What is love?”
Is it gifts or gestures – or is it treasuring the life of someone by doing everything possible to protect, promote and preserve that life?
If you love someone, you’ll know how to save their life.
Holding hands has always been the first and most easily accepted way to show you love and care for someone. But what if we’ve been doing it wrong this entire time?
...and there is a more powerful way to hold the hand of someone you love.
A powerful way to show your love
In this idea, we challenge the act, art and notion of holding hands with someone you love.
We show the CPR hand positioning as the ultimate way to show you truly care (and are cared for).