OUR CREATIVE APPROACH
Paintback is a wonderful opportunity for Australians to put their paint waste to good use and power a better future for their community.
To ensure people’s participation, we’re going to change their perception of paint waste from a product at the end of its life, to a resource with a renewed usefulness, then applaud their efforts.
Admired painters turn paint waste into into good. Now you can be one of Australia’s most admired painters too.
To bring to life just how simple and easy it is for every Australian to realise the potential in their paint waste, we are going to build a narrative around the Paintback disposal bin and the “admired painters” who use it. We’ll celebrate both audiences as supportive and responsible for Paintback’s success, being represented in the campaign content whenever appropriate.