The Multi-Bet holds a special space in the esteem of punters. It usually takes place over multiple legs and multiple sports over the course of the weekend. So a punter’s Friday ritual involves putting a lot of thought into how his Multi is going to play out. You might say there’s an art to it.
This insight led us to this Art Gallery concept, which contrasted the average sport-lover’s disdain for modern art, with his love of “the art of the multi”.
1.6 million social views and climbing
Working closely with the Sportsbet marketing team, we created an insightful New Real for their new Multi-Builder product: “Blokes love it when everything they need is in the one place”.
The result was the much loved “Man Market” creative concept that rolled out across multiple channels. So intuitive was the concept that it garnered spectacular engagement, with around 1.6 million social views.
The power of the “Everything in one place” New Real is further demonstrated in the radio spot. While it’s executionally different to the TV, you’ll see that the insight is the same, and the end result equally engaging.